Senior Knowledge Analyst – Marketing

Publié il y a 2 mois par Boston Consulting Group
Paris, Ì_le-de-France, France
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Description du poste


We are seeking a strong candidate with experience and passion to fill a Senior Knowledge Analyst (SKA) role within the MSP Practice, focused on the topic of Digital Marketing. As a Senior Knowledge Analyst within the BCG’s Marketing, Sales and Pricing Practice Area, you will partner with BCG project teams and contribute directly to BCG client work, will be responsible for analysing and executing digital marketing campaigns for clients. The position will work closely with BCG client teams to monitor and optimize large digital marketing transformation programs. You will also help assess client digital marketing capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance.

The Senior Knowledge Analyst will leverage their analytics and marketing toolkit and his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, etc) as well as client case work. You will also contribute to Digital Marketing topic and business development and be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc).

Successful candidates will possess advanced analytics technical expertise, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence and will work most closely with team members in Europe.


  • Solving complex client problems through relevant analytical approaches and customized solutions
  • Assessing client digital marketing capabilities
  • Analysing client’s digital marketing campaigns and make suggestions of optimizations
  • Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients’ goals
  • Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
  • Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
  • Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
  • Ability to navigate complexity and ambiguity


  • 1-2+ years of consulting experience in Marketing required; candidates with consulting experience strongly preferred
  • In lieu of consulting experience, 2+ years of industry experience required; 3-6+ years of industry experience strongly preferred
  • Bachelor’s Degree required; Advanced Degree preferred, with demonstrated high academic achievement
  • Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
  • Previous experience at a consulting firm, marketing agency, ad tech firm strongly preferred
  • Strong Excel skills required; Experience with common DSP/DMP platforms (Google Ads, DV360, FBM, etc.), Microsoft Access and/or Alteryx and Amazon DSP is a plus
  • Prior experience in a start-up environment is desirable
  • 70% travel expected on average, with consistent up to 80% regularly occurring.
  • Flexible, self-motivated, and proactive out-of-the-box and critical thinker
  • Excellent interpersonal and communication skills, fluent written and spoken English
  • Strong business acumen and problem-solving capabilities


The Senior Knowledge Analyst will be an integral part of BCG’s Marketing, Sales & Pricing (MSP) Practice and also directly integrate into case teams on client engagements. Like all BCG case teams, you will work with a diverse set of functions across BCG to drive innovative thinking and outcomes for BCG and our clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.


The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas (PA), plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG’s Knowledge Team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for it’s clients.

BCG’s Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. The MSP has been BCG’s fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Google partnership and joint Digital Academy, Center for Customer Insight, Pricing Enablement Centers, and Customer Analytics solutions.

Il y a 2 mois
Je postule

Je crée mon compte

Je souhaite que mon CV soit visible pour les recruteurs afin qu'ils puissent me contacter directement