Online Marketing Professional

Publié il y a 6 jours par Bridgestone Europe NV/SA
Saint-Priest, Rhone-Alpes
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Description du poste

Online Marketing Professional

Position Snapshot

  • Type of Contract: Permanent/ temporary/internship
  • Full-time/Part Time
  • Location:
  • The Company:

    Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

    In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by « Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are working to accelerate sustainable mobility innovations and solutions. Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

    Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

    At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

    Bridgestone EMIA

    In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

    We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work .

    Support driving traffic to the stores online and offline through all digital marketing activities for both B2C and B2B customer segments. Drive business transformation towards a seamless experience for our customers through a strong omnichannel phygital network. Partner with Bridgestone EMIA retail team to deliver on our ambition to become a leader in the digital marketplace for WER.

    Key Objective areas:

  • Improve brand visibility & awareness in the digital channels.
  • Deliver on online business conversion targets.
  • Drive customer acquisition activities.
  • Support customer retention.
  • Responsibilities – in collaboration with Bridgestone EMIA retail team:

  • Support retail digital strategy execution.
  • Manage all entities websites (content creation & management, updates related to : details of the stores, network offering, etc.).
  • Drive traffic to the stores online & offline through SEO, SEA, GmB and other digital marketing activities.
  • Prepare and follow up customer acquisition campaigns: Facebook Ads, Google Ads, Waze, etc.
  • Create, animate and develop social media communities.
  • Investigate the performance of digital marketing campaigns and strategies through evaluating key performance metrics. Follow closely the analytics of the platform performance to run analysis and continuous improvements.
  • Control & continuously improve the cost of digital marketing & advertising per consumer and shift to lower cost or free advertising methods.
  • Manage E-reputation solutions & drive insights towards the business.
  • Conduct market research on the French online market to identify the online customer segments, channels and behavior insights.
  • Deal with and manage local digital marketing agencies.
  • Explore new digital marketing tools, solutions and agencies to overcome competition and reach our traffic objectives,
  • Share best practices & knowledge with EMIA community through mentoring and participation in the meetings.
  • Behaviors :

  • Leadership : ability to convince others and drive the change within the organization towards digitalization and common strategy together with other teams (operations, stores, etc.).
  • Attention to the details: ability to analyze, summarize and drive insights.
  • Ability to see a big picture and go step by step towards the future vision.
  • Agility : ability to implement fast, test, measure, learn and adapt.
  • Other :

  • Good notion of IT eco-systems and data flows to be able to work with digital solutions providers.
  • Project management : successful experience in project management with the scope that would include business & digital complexity.
  • Proficiency and ability to work in English.
  • Expertise in Digital Marketing.
  • At least 3 years of experience in Digital Marketing ideally within retail activities.
  • If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!

    Il y a 6 jours
    Je postule

    Je crée mon compte

    Je souhaite que mon CV soit visible pour les recruteurs afin qu'ils puissent me contacter directement