Marketing Specialist, Sr II

Publié il y a 2 mois par Synopsys
Wissous, Île-de-France
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Description du poste

Job Description

and Requirements

Sr. Channel Marketing Specialist – EMEA

Our marketing channel team is growing! The Synopsys Software Integrity Group is seeking a Senior Channel Marketing Specialist who will play a key role in our EMEA channel marketing team. As our Sr. Channel Marketing Specialist in EMEA, you will work closely with the Global Channel Marketing team, regional Channel Sales organizations, and Partners to assist in scaling the Synopsys business across the region. You will be responsible for building scalable marketing campaigns, communications strategies, and incentive programs with our Partner community. More specifically you will roll out integrated Partner campaigns and programs, online and offline, against an annual and quarterly plan and budget, working closely with Channel Sales, and regional and corporate marketing teams.

Key Responsibilities

  • Collaborate with EMEA channel sales, MSS Partners, Distributors, GSIs, SIs, and Alliance partners to develop and implement marketing plans and programs to drive awareness and demand generation of Synopsys offerings
  • Measure campaign impact through SFDC reporting, evaluate Channel campaign ROI, and present recommendations for improvement
  • Develop strong relationships with partners’ marketing teams to drive key marketing initiatives
  • Collaborate with the Global Partner Program team to ensure timely and relevant updates about Synopsys products, launches, and updates are communicated to partners
  • Work with strategic alliance partners and channel team to drive joint GTM plans to include key initiatives such as joint webinars, messaging, and collateral.
  • Collaborate with other marketing teammates to ensure our channel partners are considered in every program and campaign we run
  • Develop a channel awareness plan for the region utilizing strategic media partners
  • Build exceptional relationships with Partners, create marketing plans with key Partners, while ensuring all Partners are informed, engaged, and excited about product offerings, brand, and collaboration
  • Develop regional programs to drive partner-sourced pipeline
  • Execute partner event-related logistics for webinars, executive roundtables, trade shows, and conferences
  • Manage distribution of partner promotional items.
  • Manage translations of partner content when applicable
  • Qualifications

  • Typically requires 5+ years of Partner field marketing or channel marketing experience
  • Familiar with different types of partners and routes to market
  • Track record delivering strong marketing results that accelerate Partner revenue growth
  • Excellent project management skills
  • Ability to effectively prioritize and manage multiple tasks
  • PRM experience is a plus
  • Self-motivated, able to work autonomously, and communicate effectively.
  • Exceptional interpersonal skills and the ability to coordinate across multiple departments
  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
  • Experience with SaaS, or security software company is preferred
  • Attention to details
  • We are looking for a strategic thinker and collaborative, self-starter who has the passion and experience to work with channel partners and will help to support the rapid growth of our channel business.

    Synopsys helps organizations trust their software

    Almost every day yet another software failure or breach is in the news. Examples like Equifax, Heartbleed, or Target are all too common and billions of dollars are spent every year dealing with the aftermath. We help organizations minimize business risk by improving the security and quality of their code while enabling development velocity. ‘How?’ you might ask. By delivering the market-leading tools and services to build security and quality into the software development lifecycle.

    If you think you’re up for the challenge, we want to hear from you!

    At Synopsys, we’re at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we’re powering it all with the world’s most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.

    Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.


    Il y a 2 mois
    Je postule

    Je crée mon compte

    Je souhaite que mon CV soit visible pour les recruteurs afin qu'ils puissent me contacter directement