Marketing Specialist – Paid

Meero’s core mission is to empower photographers to focus on what they love: photography! We take care of the rest by relying on tech and AI. Started in 2016, Meero is on a mission to make life easier for photographers and customers alike by bringing the top-name brands directly to image creators all the while expediting all of the tedious work. From its state-of-the-art image editing technology to our teams positioned around the world, Meero is helping creators do what they do best: create. Meero is always looking to add fresh new talents in an already amazing team. Have a look if you needed more reasons to become a Meeronaut: Check out this new position:You’ll join Spark (Meero wedding business unit) – a startup within the startup, with a huge potential for growth. WHAT YOU’LL DO Your main goal: drive growth and acquisition, focusing on paid channels- Develop & optimize growth channels to drive revenues growth – mostly Facebook & Google.- Identify and test new paid channels.- Deploy successful paid marketing campaigns from ideation to execution in France and in the US.- Develop and lead tactics to drive qualified traffic to our website and to convert them into clients.- Perform A/B tests on funnels to better qualify and capture leads.- Produce creative and engaging landing pages and ads to generate qualified prospects and convert them.- Propose new initiatives to attract prospects and convert leads as well as test new approaches to capture existing demand.- Measure and report performance of marketing campaigns and assess against our KPI. WHAT YOU’LL NEED – Solid experience in marketing ad campaigns on Facebook & Google, in B2C.- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate.- Strong knowledge of marketing tools (e.g. Lead-Gen Forms, Webflow, Google Analytics, Google Tag Manager, MixPanel, Tableau, Segment, Hotjar etc).- You are an owner, driving force of proposal and take full ownership over your assigned tasks.- You are data-driven, you hold yourself accountable of strategy and analytics and you are able to report and communicate on learnings.- You have an entrepreneurial mindset, you adopt a done-is-better than perfect attitude and you enjoy working in fast-paced environments.- You have great English communication skills, both written and spoken. RECRUITMENT PROCESS – Video interview with our Talent Acquisition Team.- Video interview to meet your future manager & a potential future teammate.- Welcome on board!.