Marketing Manager – Traditional Ceramics

Publié il y a 1 semaine par Imerys
Paris, Île-de-France
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Description du poste

Job Summary

Reporting to the Marketing Director, the Marketing Manager ensures the marketing activities for Traditional Ceramics market (Tableware, Sanitaryware and Tiles segments), namely by analyzing customer needs, identifying and exploring opportunities, coordinating new products launch and business goal is to strongly contribute to sustainable and profitable market growth. 

The Marketing Manager is in charge of driving the segment strategy as well as day-to-day marketing activities, thriving with tight deadlines and changing needs.

Job scope :

  • Supporting commercial development and promotion (KPI)

    Sales revenue 


    New products

  • Providing guidance for value pricing

  • Managing Product Portfolio

  • Developing a strategy and detailed Action Plan for the market segments and ensure the follow-up of its implementation

  • Contributing to strategic initiatives & projects, including building the Business Cases for new solutions development and for some Business Development projects when needed

  • Key tasks :

    Market and segment

    Market Watch : translate the market monitoring and customer insights into potential business opportunities or threats
    Recognize and raise weak signals from the market that could impact the business’ activity, namely by monitoring our markets and underlying market trends, participating in market events, customers meeting, presence on social media
    Competition Monitoring: 
    Develop and structure competition intelligence liaising with sales, tech support and product managers
    Build comprehensive competitors profiles looking at their strategy, investments, geographic footprint, production capabilities, product portfolio, strengths and weaknesses
    Integrate this competition knowledge into the business strategy and tactics to develop a sustainable competitive advantage in collaboration with the segment Sales Director
    Customers Monitoring
    Develop and structure customer intelligence looking at their strategy, investments/divestments, product mix & formulation changes liaising with sales teams and tech support
    Network – establish and sustain contacts with key value chain stakeholders: other raw material producers, trade associations, equipment manufacturers, end-customers 

    Segment Strategy & Value Proposition
    Collect and analyze quantitative and qualitative information to understand demand trends, production, capacity and trade flows situation as well as mineral usage mapping, competitive environment and market shares. 
    Build a comprehensive strategy for the market segments (product portfolio, pricing, new solutions development, go to market – distribution evaluation when relevant, promotion) in collaboration with Sales Directors, Tech Support, Science & technology, Business Development teams and other stakeholders
    Challenge and propose route to market when relevant: distribution channels direct sales vs. generalist distribution vs. specialist distribution, e-commerce route

    Product Portfolio Management & Optimization
    Understand and segment the market to ensure the adapted offering answering customer needs
    Structure a multi-mineral product / solution portfolio with a clear and quantified value proposition for each of our solutions as well as establish and justify a recommended price range based on: value-added, competitive dynamics, market strategy and profitability. 
    Collect and analyze the information regarding the adoption rate / perception / product performance of new products by customers through the business network, and identify corrective/ reinforcement measures if necessary.

    New opportunities & New solutions

    Identify new opportunities that could beneficiate the business (duplicate success, enter new geographies, increase Share of Wallet / target new customers) and propose key actions in order to develop these opportunities 
    NBOs – lead or actively participate in new product development projects,: 
    Generate ideas of potential new solutions, rate them and recommend short-listed ideas to enter the new Product / Service Development pipeline
    Prepare Business case to ensure the buy in from the organization
    Launch Pack: Build launch plan including the definition of the product mix (product USP, price, package, positioning, promotion…) and actively coordinate the work with Technical Support, S&T and sales teams until full commercial launch
    Monitor and push new product sales development

    Cross functional support
    Build sales toolkits to support the sales force and ensure continuous training of sales team with Technical Support team 
    Define communication directions and high-level content for website, brochures and social media for the segments
    Reinforce Imerys presence and impact via trade show, social media, website 
    Animate business team via CRM: comment visit report, fill capacity, competitor consumption, communicate on trends, news & actively publish posts on market
    Manage content and updates for customer and external touch points, participating in events, documenting business processes, and providing additional sales support

    Job specifications:

  • Strong business sense and ability to interact effectively with people from all backgrounds and levels

  • Ability to positively influence and challenge others w/o direct reporting lines (Sales, Technical Support, S&T teams)

  • Ability to develop deep market and technical understanding of application (customers needs, production process, market structure, performance)

  • Collaborative style

  • Excellent analytical and critical thinking and a high degree of business acumen

  • Ability to think “out of the box” and to challenge the status quo

  • Strong communication and presentation skills

  • Strong project management, multitasking, and decision-making skills

  • Proven experience developing marketing plans and campaigns

  • Metrics-driven marketing mind 

  • Digital marketing savvy

  • English: fluent (international environnement) and fluency in French would be a plus

  • Il y a 1 semaine
    Je postule

    Je crée mon compte

    Je souhaite que mon CV soit visible pour les recruteurs afin qu'ils puissent me contacter directement