Marketing & Communication Manager (Passenger Car)

Publié il y a 2 mois par BYD
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Description du poste

About the role

The Marketing Manager reports directly to the Country Manager and dotted line to the European Marketing Manager. The Marketing Manager is responsible to build the brand and drive sales in France by working closely with European Marketing team, BYD dealer network and the BYD regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.

Role will also take responsibility for ensuring dealer websites, signage and any marketing materials are up to date, and in compliance with BYD CI policy.

Role will also pick up the steering of the Marketing Budget including the allocation of funds to Retailers for marketing activities.

Role will collaboratively work with the European PR and Event team, for all activities planned in the French market.

Role will include the management of the PR Manager

Key Objectives & Responsibilities:

  • Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
  • Plan and Lead execution of National Events, conducting post event analysis to understand effectiveness of action and feed insights internally.
  • Develop and manage regional advertising/digital campaigns across France, in conjunction with appointed agency
  • Provide Digital assets for French market use, and ensure usage and support at time of national based campaigns
  • Supervise Dealer Marketing Plans and Monitor execution from Dealer Partners.
  • Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns….).
  • Develop and manage French advertising and PR campaigns in conjunction with appointed agency with the support of the PR Manager.
  • Take responsibility of steering marketing budget.
  • Be the supervisor for PR activities in France.
  • Supervise relations with press, media, agencies, digital influencers in relation with the operational support of the PR Manager… and ensure visibility of the brand and product stories.
  •  Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process
  • Collaborate with and support the European PR and Events team when planning activities in France in relation with the PR Manager.
  • Foster, grow and nurture relations with digital media and social influencers
  • Be a brand Ambassador and work always with the Customer in mind.
  • Actively engage and Collaborate on any European event or activity as needed.
  • Key Results:

    Commercial and funnel management metrics

  • Sales & Delivery goals
  • Leads
  • Customer Happiness

  • NPS
  • Brand Awareness & Positioning

  • Brand Awareness
  • Brand perception vs ideal positioning
  • Customer engagement level
  • Required skills, qualifications and experience

  • University Degree in Marketing, Sales or commercial disciplines.
  • Solid Experience in Automotive industry or Branded Retail Products.
  • 5+ years of experience in roles related to Marketing management in Automotive business.
  • Excellent Digital skills
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open minded.
  • Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
  • Effective and eloquent communicator in English & French language mandatory (Other European languages and/or Mandarin Chinese would be a plus)
  • Connected with our Mission and a more sustainable Future.
  •  Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air . We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

    About BYD France

    BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

    Il y a 2 mois
    Je postule

    Je crée mon compte

    Je souhaite que mon CV soit visible pour les recruteurs afin qu'ils puissent me contacter directement