The Marketing Analyst will take a hands-on approach to measuring and optimizing marketing initiatives. Our ideal candidate is metrics-driven and has experience working within B2B marketing functions to develop best-in-class campaign and solution analysis functions. You will work within our Market & Customer Insights team and use data to make recommendations to regional marketers globally.
Main tasks & responsibilities:
Track, measure, and optimize B2B marketing campaigns and assets, ensuring the continuous improvement of outcomes through iterative processes and test-and-learn strategies
Build and manage internal dashboards and reporting structure for the B2B marketing activities showing the true ROI of marketing activities
Work closely with marketing stakeholders to summarize ROI, key learnings, and business impact(s) of campaigns and activations, as well as create reports to share campaign progress
Monitor key performance indicators for marketing campaigns to ensure continuous improvement and effectiveness of prospecting and marketing tactics.
Use data to make campaign recommendations
Support on other analysis requests, including product/solutions reporting based on available data
Serve as the primary contact and trusted advisor for the marketing team on campaign reporting optimising and testing related tasks
Bachelor’s degree in Marketing / Business Administration or related discipline
Several years of experience in B2B marketing and/or marketing/data analytics role
Experience in analyzing and reporting on B2B marketing campaigns & channel effectiveness
Fluency with marketing automation and CRM platforms (eg. Salesforce, Pardot)
Strong understanding of Google Sheets / Excel or similar data analysis tools
Strong understanding of pipeline management and metrics (leads, opportunities, meetings, sales funnel, etc)
Ability to handle multiple projects simultaneously and effectively prioritize to achieve optimal results
Ability to use creativity to solve problems and test new approaches
Exceptional organizational, collaboration and communication skills
Master’s degree Eagerness to grow and learn in an evolving environment
Good planning skills
Proficiency in other data analytics and business intelligence tools such as Tableau, etc
Comfortable operating in a fast-paced international environment
Passion for environmental issues and understanding of sustainability, CSR and related topics
What we offer:
At South Pole, we care about our employees as much as we care about the planet. South Pole is not just an employer, we are a Team. South Pole does not just offer people a job, we offer you a career. By joining our team, you will find strong purpose and deep meaning in everything you do. You will have the chance to make a real difference for our clients and for the planet, working alongside a passionate team of like-minded colleagues, while building your knowledge/skills and developing your career in a fun, dynamic, international and fast-growing organisation.
We’re a planet of 7.5 billion unique and different people. We all have a contribution to make and South Pole is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, colour, sex, gender identity, sexual orientation, age, national origin, marital status or disability. Our recruitment is decided on the basis of qualifications, merit and business need.