KEY RESPONSIBILITIES
Key responsibility 1: Develop the Maison’s product strategy and action plans
3-year strategic plan in collaboration with the Marketing Director and other department managers.
Competition and social benchmarks using a product and customer-centric approach to identify key market segments and growth drivers.
Definition and management of the action plan for its product lines:
o Product plan including product mix (launches, animations, rationalization of ranges),
o Activation plan,
o Central/subsidiary action plan,
o Allocation of communication resources and network strategy.
Contribution to the definition and evolution of organizations and processes in close collaboration with the Development and Operations teams.
Presentation of the strategy and action plans to the General Management, the Executive Committee and the subsidiaries at different meetings.
Key responsibility 2: Develop the business
Analyses the performance of the activity:
Manages its activity based on quantitative and qualitative analysis.
Builds and monitors budgets.
Defines sales assumptions to size the industrial tool in collaboration with the Operations teams.
Defines global launch strategy for novelties in order to determine pre-purchases and the production schedule.
Identifies and implements actions to support/develop the business:
Identifies actions to sustain the business growth of his/her activity in collaboration with the managers of central teams and subsidiaries (retail, VM/retail, ops/SDP, subsidiaries, creative studio, development, operations, merchandising, MCC)
Identifies market needs/expectations and responds to specific development requests
Coordinates the implementation of these action plans centrally
Proposes and implements the necessary actions in terms of product portfolio management.
Key responsibility 3: Defines and steers the watchmaking product offer
Defines the product strategy.
Ensures the interactions with the design studio at all stages of creation, from brief to product development.
Sets collection plans and launch plans (novelties) based on the 3-year plan.
Initiates creative briefs and structuring of the collection plan, hand in hand with the product managers.
Guides and supports group managers and/or product managers during the product development phase.
Ensures coordination, communication and success of projects (with Creation, Development, Purchasing, Quality, Merchandising) while guaranteeing their profitability.
Key responsibility 4: Builds activation / launch plans
For both range products and novelties:
In partnership with the Communication departments and the subsidiaries, defines actions to be taken for local activations.
Participates to the construction of product assortments.
Provides information and training to the markets.
Builds the product training strategy for markets in collaboration with Merchandising and L&D departments.
For novelties:
Defines product concepts in collaboration with Brand Content (aspirational universe, name research) and positioning:
Briefs for Communication / PR / training teams.
Follow up on all assests for the launch packages.
Participates in the definition of the launch strategy and the communication packages required for product launches:
Defines prices and validates in local currencies, forecasts and coefficients.
Defines the schedule and priorities in terms of product assortment for launches in close collaboration with Merchandising, Operations and ID teams.
Key responsibility 5: Ensure the financial performance of products
Is co-responsible for the gross margin of products:
Sets objectives, challenges and validates the cost prices of novelties.
Validates world prices.
Co-pilots annual reviews of prices.
Guarantees the profitability of projects by defining prices and constantly seeking to optimize costs (novelties & range).
Key responsibility 6: Manages or coordinates cross-functional projects
As a representative of the Marketing function and of his/her department, ensures the Marketing stakes are considered and promotes transversality with other product categories and departments.
Manages / steers the cross-functional subjects and projects progress.
Key responsibility 7: Manages a team
Leads, engages and develops a team of group managers, product managers and interns:
o Embodies an inspiring and empowering management style
o Reconciles individual interests of the team members with the collective interests of the Maison
o Supports career development and promotes performance: clarity of objectives, regular feedback, annual appraisals, career
projections, etc.
o Organises, manages and prioritises the team’s workload
Proactively makes propositions to adapt organization and processes within the team.
Participates to recruitments and ensures the quality and success of onboardings.
