Description du poste
NISSAN AMIEO Precision Marketing & Media Trainee
Brand & Customer experience Department
As part of Brand & Customer experience Department, you will collaborate closely with multiple stakeholders (Digital, CX, Creative content, performance, product marketing teams…) and partners (agencies, media…) to deliver Precision marketing while we transform our business through phygitalization of our customer experience to ultimately build our overall Brand opinion. Work is based in France AMIEO headquarters – Paris area, but covers a wide scope across Europe, Africa, Middle East, India and Oceania. If you are passionate about media advertising, digital marketing and data, enjoy dynamic, collaborative, fast-paced environments, and want to work with an all-star team, this is a role for you.
Support the team in deploying effective & efficient Marketing Investment strategy for AMIEO region
Ensure governance and support of Europe & AMIO teams in regional decisions
What you’ll do
– Contribute to Business Planning and Marketing investments management
Coordinate and participated to build the consolidation of AMIEO Marketing investments
Participate in defining media investments for successful new car launches and all vehicles throughout the product lifecycle to support Product marketing chief officers
– Participate in deploying innovative media solutions with Media partners
Participate in workshop and collaborative project with Google, Facebook, Teads…
Prepare Cookieless/Consent world and define a test & learn roadmap by leveraging media partners support
– Support Brand strategy implementation across AMIEO regions
Support Europe & AMIO regions in projects related to Brand (Brand narrative, creative platform, communication cadence and concrete brand activations)
Help establishing Brand performance tracking by implementing a new measurement framework with KPI targets and monitoring through Brand lift studies
– Foster Precision Marketing tactics deployment across Europe & AMIO regions
Participate in deploying test & learn innovative activations to define best practices for regions & markets
Coordinate Marketing Mix Modelling tool deployment and adoption across regions & countries
– Provide team administrative support and budget management
Who you are
Undergraduate in Marketing/Communication/Business School, preferably in 2nd year of Master’s degree
Interested in Digital marketing, Media advertising and Data
Strong analytical skills with data spreadsheet manipulation and analysis – Excel advanced skills required
Ability to demonstrate initiative and problem-solving skills
Agile and capacity to adapt quickly to challenging and frequently changing environments
Positive mindset and team spirit
Why you’ll love Nissan
Since its establishment, Nissan has been passionate about creating innovative technologies and products in the spirit of « do what others don’t dare to do. » It’s in our DNA to always think about creating new value with unprecedented technologies that go beyond mobility to transform the way we drive and live.
As a responsible corporate citizen, Nissan is not only committed to creating products and services that sustain and improve lives but also helping our society cope with urgent issues such as climate change. As a milestone toward carbon neutrality by 2050, we aim to achieve 100% electrification of every all-new Nissan vehicle offering in key markets by the early 2030s.
Nissan believes the power comes from the inside, the diversity and well-being of its employees is key to success. Just like customers can customize their vehicles, our employees can customize their work arrangements from health insurance coverage, to telecommuting and other flexible work arrangements.
Montigny Le Bretonneux Yvelines France